Cox Smart Life

TEXT NEEDED? AIN'T THAT NICE? TEXT NEEDED? AIN'T THAT NICE? TEXT NEEDED? AIN'T THAT NICE?

 

Showing That Life Is Better When We Have Moments Of Real Connection

 

Getting time back with Smart Home tech brings us closer together.

THE ASK

Develop a brand extension event from a nationally-successful, Smart Home event series to support a Smart Life concept using a hands-on approach with the latest smart home tech. How can WITS’ show consumers, media, elected officials, and community leaders that regaining time back in their day is not as complicated as they may think – and that small changes bring quantifiable time savings that can be used to make and strengthen meaningful connections?

THE SOLUTION

Activating a disruptive new Cox brand platform focused on humanity, we highlight how using Smart Home tech creates time savings. And that’s more time to live mindfully, rediscover what makes you tick, declutter your mind and focus on the experiences and people that truly matter.

Create more free time, me time, we time.

 

THE IMPACT

• Attendance metrics exceeded
• 18 national media bookings
• Approval for nationwide expansion

WITS’ TACTICS

Experiential Marketing, Branding and Creative Development, Stakeholder Communications, Digital Content, Print Production, Venue Transformation, Event Logistics & Transportation, Audience Engagement, Registration Management, Web Development, Social Engagement, Production Logistics, Live Event Management, Online Registration, Press Kit, Event Communications